History
Recognized as a leader in the new-media revolution since 1995, I.D.E.A. has emerged as a world-class provider of solutions for today's marketing and corporate communications challenges.
I.D.E.A.'s success is based on the following principals:
Customer Satisfaction
Comes from not only a great final product but more importantly from the process to get to the final product. Any company can produce a great product but if it was tough for the client to get it, the company has failed. The client is left with a bad feeling and the company has no opportunity to build a long-term relationship with the client for more business in the future.
Overall Experience
"What's important to us is building a long-term relationship with our clients. We believe that if it is not a good experience during the development of a project, it does not matter how good the solution is. It's about the overall client experience. That's why we have long-term relationships with clients. We've worked with some of our clients for over 13 years."
Communication and Commitment to Schedules and Budgets
"We always stick to our schedules and budgets. We never surprise clients with additional charges at the end of a project. We communicate changes and make sure our clients know the status of a project at every step. We build a client website to view all aspects of their project 24/7 from any location. If there is something that is going to cost more or is going to push the schedule back, we review that with a client and get approval before moving ahead." We also know clients want to be managed. They want to know you are in charge of the project. They want to trust you are acting in their best interest to make it happen.
Flexibility when Working with a Client
"We're flexible in how we work with a client. We make ourselves available to meet a customer's needs. That may mean we lead a project and do all of the work one time and then create parts of a project on another."
Kim Brandon-Watson, founder of I.D.E.A. has over 20 years experience in the corporate-communications interactive-multimedia industry. Her philosophy has created a business that establishes trusting relationships with clients and delivers solutions that meet and exceed client expectations.
